Every once in awhile in life one comes across a true evil genius. And friends, we’ve found our next culprit: The team behind Tom Hardy’s new movie Legend.
They’ve gone ahead and manipulated the truth for their own gain—that’s right, they lied—in a way that is so brazen and ballsy it can only be described as genius. Evil genius.
What they did, exactly, is fake a four-star review. The guts! The glory! The potential for sarcastic Twitter jokes! To see what we’re talking about, view the above new poster for the British flick. In it you can see Hardy in all his twin glory (he plays a set of gangster brothers) pasted over a backdrop of (seemingly) glowing reviews from different press outlets. At first glance it looks great; there are so many stars! But if you look closer, you’ll find that it’s all an optical illusion.
That’s right, The Guardian didn’t actually award the flick four stars. The unwitting viewer will assume that the other two stars are simply hiding behind both of Tom’s heads, but nope! That’s just a measly review passed off as a good one. The poster could have gotten away with the ruse, too, if it weren’t for the reviewer himself calling the bluff.
“Incredible way of making my two star review seem like I didn’t hate the film,” wrote The Guardian reporter Benjamin Lee on Twitter, alongside a picture of the poster in question.
Nope, the two-star review that oh-so-subtly looks like a four-star review is in fact just a two-star review. In all fairness, there’s nothing unlawful or strictly improper about this presentation. Hell, it’s clever. But is it also misleading and deceptive? Yup!
Benjamin Lee wrote a pretty clever response to how his negative review of Legend “was spun into movie marketing gold.”
Legend is a British crime thriller film written and directed by Brian Helgeland. The film is based on the book The Profession of Violence: The Rise and Fall of the Kray Twins by John Pearson, which deals with the rise and fall of the Kray twins; the relationship that bound them together, and charts their gruesome career to their downfall and imprisonment for life in 1969.
Overall, despite Benjamin Lee’s negative review, Legend, so far, is getting pretty good reviews — with unanimous praise for Tom Hardy’s performance.
“Hardy’s astonishing, award-caliber twin turn as the notorious Kray brothers deepens and darkens Brian Helgeland’s biopic.” – Guy Lodge, Variety